Head of project management department / Head of Marketing department

- organization of marketing research in external and internal market
- marketing plan development including the budget and its justification
- product promotion policy
- strategic development
- development and proposal of a pricing strategy and a pricing policy
- equipment sales supervision, consultations at expert level
- formulation of the requirements to advertising materials for the devices, preparation production and placement technical specification for PR Department
- participation as an organizer in promotional and public relations events, including writing of conception for participation in the exhibition, budget formation, survey and presentation of products and services etc.

- Managed marketing department with 5th direct subordinates and over 25 regional ones
- Making proposals for optimizing the product portfolio taking into account the specifics of the market
- Identification of new sales markets and prospective consumers, formation of consumer needs

- organization of marketing research in external and internal market
- marketing plan development including the budget and its justification
- product promotion policy
- strategic development
- development and proposal of a pricing strategy and a pricing policy
- equipment sales supervision, consultations at expert level
- formulation of the requirements to advertising materials for the devices, preparation production and placement technical specification for PR Department
- participation as an organizer in promotional and public relations events, including writing of conception for participation in the exhibition, budget formation, survey and presentation of products and services.
- design of training materials with aim of creation of manuals and distance learning courses
- inventory management
- planning promotion to stimulate sales, including non-liquid products
- monitoring of implementation of the planned financial indicators and business performance
- participation in development of sales budget
The promoted equipment:
Washer-disinfection machines for surgical instruments, steam and gas (low temperatures) sterilizers, air and surface disinfection, washing machines for endoscopy issues, IT technology for central sterilization department, promotion waste management equipment for medical field, consumable materials for disinfection and sterilization, etc.

- promoting and selling high-tech medical equipment and medical furniture: FAVERO, Sopro-Comeg, Mindray, Drager, LM Medical Division, Getinge, Ropimex, etc.
- business offer preparation
- development of technical specification for bids
- medical equipment presentation
- interaction with Russian and foreign manufacturers of medical equipment and furniture
- development and presentation of pricing strategies and pricing policies
- creation of promotional material
- participation in exhibitions, caring out negotiations
- provide information support for certification of medical equipment and furniture
- managing of large multipurpose and individual projects (from preparation of project specification to completion)
- assessment of projects profitability
- search of distributors
- showroom creation

- analysis of initial data, conditions and project requirements
- planning of project implementation stages
- preparation of cash flow plan for projects and calculation of projects efficiency
- supervision of project stages accomplishment and timely completion of each stage
- coordinating activities of functional departments
- project risk analysis, project passport formation, project budget formation, project team creation
- control of bid formation phase in case of project realization
- coordination of pre-design works for the specialists of contracting organization
- administration of all phases implementation
- evaluation and selection of suppliers of the goods, work and services
- analysis and optimization of logistic process
- business correspondence with contractors and representatives of Private and State hospitals and the Ministry of Health
- control of room preparation for equipment installation in accordance to manufacturer’s technical characteristic and consultative support
- inspection and solution of technical problems
The equipment placed in commission:
MRI, computer tomography, mammography, X-Rays, equipment for the Gamma-therapy, equipment for radiation treatment.

- organization of marketing research in external and internal market
- marketing plan development including the budget and its justification
- product promotion policy
- strategic development
- development and proposal of a pricing strategy and a pricing policy
- equipment sales supervision, consultations at expert level
- formulation of the requirements to advertising materials for the devices, preparation production and placement technical specification for PR Department
- participation as an organizer in promotional and public relations events, including writing of conception for participation in the exhibition, budget formation, survey and presentation of products and services.
- design of training materials with aim of creation of manuals and distance learning courses
- inventory management
- planning promotion to stimulate sales, including non-liquid products
- monitoring of implementation of the planned financial indicators and business performance
- participation in development of sales budget

The promoted equipment:
wall and ceiling mounted medical gas supply units, sources of medical gas supply units, etc.

- professional drawing interpretation
- design of medical gas systems in accordance to the standards of the Russian Federation
- preparation of medical equipment specification for the design project and selection of the materials
- passing the state committee for completed project
- designers supervision
- pre-project inspection of objects
- interaction with architects, technologists, cost-engineers, engineer-constructors, main contractors, end-users at all stages of the project